We’re a personal styling, shopping, and wellness company that uses The Style Formula™ to take the guesswork out of getting dressed. Rooted in both art and science, our approach helps you understand what works for your unique body, lifestyle and preferences, so you can build a wardrobe that reflects you.
We work with all ages, gender identities, and style goals—because great style isn’t about following trends. It’s about feeling confident, comfortable, and true to yourself, every single day.
Built on Science. Designed for You.
We’re more than stylists. We’re educators and guides. Using The Style Formula™, we teach the art and science of getting dressed by helping you identify the cuts, colors, and pieces that work for your body, your lifestyle, and your personal style.
Most traditional styling methods overwhelm you with rules about body types and color seasons. The Style Formula™ is different. It’s tailored to your unique body architecture, preferences and daily life, so you only learn what’s truly relevant to you.
Our approach simplifies the process of building a wardrobe that works. No more guessing. No more wasted purchases. Just essential pieces that reflect your Style ID and make getting dressed feel easy.
And the hand-holding? That part is always included.
Founder and Master Stylist
Aricia Symes is the founder and master stylist of Unfoldid and the author of the Amazon Best-Selling book The Style Formula: The Art and Science of What to Wear, winner of a 2025 Global Book Award Silver Medal. Featured as a style expert in CNN Underscored, WSJ Buy Side, and Real Simple, Aricia is known for demystifying style and showing that looking great isn’t about chasing trends—it’s about discovering your own unique Style Identity.
A former tomboy turned trained expert, Aricia created The Style Formula™ as a practical, personalized tool to help people understand what works for their body, lifestyle, and personality. Her method makes getting dressed less stressful and more empowering—so style feels logical, personal, and effortless.
Her global career, from fashion roles in Asia and Europe to corporate consulting in Vienna, brings a unique blend of structure, creativity, and cultural insight to her work. She holds degrees in International Business and Asian Studies, along with an MBA from NYU’s Stern School of Business.
Aricia lives just outside Boston with her husband, three kids, and their dog.
It’s a team effort.
Each member of our styling team is trained in the specific principles of The Style Formula™ to solve your personal wardrobe challenges. With your initial consultation, your stylist brings their unique artistic style to source you the best essentials, create memorable looks, and find those one-of-a-kind pieces you will keep going back to in your wardrobe.
