About Unfoldid & Personal Styling
What is a personal stylist?
A personal stylist helps you dress with confidence by choosing pieces that fit your lifestyle, preferences, and body type.
At Unfoldid, a personal stylist is more than a shopper—they’re a guide. Our stylists are trained in The Style Formula™, a science-based approach to getting dressed that focuses on your body architecture, lifestyle, and preferences. This helps make getting dressed easier, more intentional, and a lot more enjoyable.
How is Unfoldid different from other stylists?
Unfoldid offers a collaborative styling experience supported by a full team rather than just one stylist.
As you build a relationship with your Unfoldid stylist, our entire team collaborates to find you the best looks, conveniently book your appointments, and track your preferences. We’re here to support you from start to finish.
Who can benefit from a personal stylist?
Anyone who wants to dress with clarity and ease can benefit from a personal stylist.
If your closet is full but you still feel like you have nothing to wear, you're not alone. Many people keep adding clothes that don’t quite fit their personal style or don’t work together, and that’s exactly where we come in.
Whether you're:
Struggling to define your style
Tired of wasting money on the wrong pieces
Ready to elevate your everyday look
Preparing for a life change (new job, new role, new phase)
Or just completely overshopping
Our stylists utilize The Style Formula™ to help you understand what works best for your body, lifestyle, and personal preferences. We’ll guide you in building a wardrobe that feels cohesive, intentional, and uniquely you, so getting dressed becomes a part of the day you actually enjoy.
What is a Style ID™?
Your Style ID™ gives you a personalized roadmap for choosing outfits that work for you.
It’s a personal blueprint for dressing that is based on your body architecture, color palette, lifestyle, and aesthetic preferences. It helps filter out fashion noise and ensures your wardrobe aligns with how you want to be perceived. Explore Style ID™ to understand how it guides your wardrobe decisions.
Do I need a stylist if I already know what I like?
Yes, we do recommend one for a few reasons. A stylist helps refine what you love and makes getting dressed easier. Even if you know your preferences, Unfoldid uses your unique Style ID™ to elevate your wardrobe, identify gaps, and help you style the pieces you already own in new ways.
Our Styling Services
What types of styling services do you offer?
We offer services designed to streamline getting dressed and build a wardrobe you love.
This includes closet editing, outfit creation, event dressing, and personal shopping. Prefer to work at your own pace? Our DIY offerings are designed to help you apply The Style Formula™ on your own time. Explore our personal styling services to start building a wardrobe that works for you.
Do you offer personal styling for teens?
Yes, with a parent’s permission, we work with teens to find an age-appropriate style that both parents and teens will love. Our Stylists work with many clients, styling for bar/bat mitzvahs, back-to-school, or just seasonal dressing. Let Unfoldid take the stress out of shopping and dressing your tween or teen. Our professional stylists will bring an objective eye to the situation to minimize parent-teen conflict and achieve peace, while helping your teen look fabulous.
Can you help with men’s fashion?
Yes, we offer personal styling services for men and clients of all genders.
Whether you're male, nonbinary, or simply looking for a style approach that aligns with how you want to show up in the world, our Stylists are here to help.
Closet Editing & Wardrobe Refresh
What happens during a closet edit?
A closet edit helps you understand what to keep, tailor, or let go.
Your stylist will help you assess what’s working, identify what’s missing, and create a focused shopping list to fill in the gaps. Through our closet edit services, we’ll also help you decide which pieces might be worth tailoring or donating, so your wardrobe feels aligned and easy to use.
How do I know if I need a closet edit?
If your wardrobe feels overwhelming or unclear, a closet edit can help.
If you have a closet full of clothes but still feel like you have nothing to wear, or if you’re not sure what still works for your lifestyle or personal style, a closet edit can be a game-changer.
Can you help me organize my closet after editing?
Yes, we can help reorganize your closet so it’s easy to navigate and supports confident dressing. Your stylist can arrange clothing by category, season, or outfit so you can clearly see what you own. We’ll also identify gaps and recommend smart additions to complete your wardrobe.
What’s the difference between a closet edit and a shopping session?
A closet edit refines what you already own, while a shopping session adds strategic new items. During a closet edit, we assess fit and function, then create a focused shopping list. A shopping session is about sourcing new items that align with your Style ID™ and lifestyle.
Booking & Appointments
Do you offer gift certificates?
Yes, you can purchase a gift certificate on our website.
How do I book a styling session?
You can book online and choose the service that fits your goals. After booking, you’ll complete a short Style Profile to help your stylist understand your needs before the appointment. If you’re unsure which service is best, start with a consultation.
What happens during a consultation?
A consultation helps your stylist understand your lifestyle, goals, and personal style. You’ll review what’s working, what’s not, and what you hope to achieve, so your stylist can recommend the best next steps. Explore our personal styling consultation offering to see how the process works.
How long does each session last?
Session length varies depending on the service. Some are one hour, while others allow more time for shopping, trying on outfits, or photo documentation so you can reference looks later.
Can I book multiple services at once?
Yes, many clients combine closet edits, shopping, or event styling. Your stylist can help determine the best structure based on your goals.
Working With a Stylist
Can I bring a friend to my appointment?
We love it when our clients want to show off a great piece or a great outfit! While our friends and family are fun to shop with, our stylists have years of experience and knowledge that help form their recommendations. We suggest using your appointment time to take advantage of the one-on-one attention, ask questions, and learn how to dress your best. A professional stylist’s job is to make you look your best, NOT to make you look like anyone else!
How should I prepare for my styling session?
A little preparation helps make your session more personalized. Before your session, consider your wardrobe goals and lifestyle. You may be asked to review key pieces or complete your Style Profile so your stylist can prepare items in advance.
What should I expect from a personal stylist?
Your personal stylist helps you build a wardrobe that fits your lifestyle and Style ID™. Expect personalized recommendations, outfit ideas, and guidance so you feel confident and aligned with your personal style.
How do I communicate my preferences to my stylist?
Sharing preferences helps your stylist tailor recommendations to your needs. Share details about colors, silhouettes, favorite pieces, and comfort levels. The more information you share, the more personalized the session becomes.
Will you make me try styles outside my comfort zone?
Your comfort always comes first. Your stylist may suggest new silhouettes or combinations, but only when they align with your Style ID™ and wardrobe goals. You’re encouraged—not pressured—to explore.
Travel, Events, & Special Requests
Can you help me pack for travel?
Yes! We can help you pack intentionally by building mix-and-match outfits for your trip. Your stylist will consider your destination, itinerary, and personal style to create looks that travel well and feel polished. You’ll know exactly what to bring, making packing easier, saving space, and helping you feel confident on every day of your trip.
Do you offer wedding or special event styling?
Absolutely! We provide personal styling for weddings and special events to help you look and feel your best. Your stylist will assist with outfit selection, accessories, and styling guidance so your look suits the occasion and reflects your personal style. We can work with pieces you already own or help you shop for something new that aligns with your goals.
Can you coordinate outfits for a photoshoot or speaking event?
Yes, we can absolutely help coordinate polished outfits for photoshoots, stage appearances, and brand-forward events. Your stylist will consider your setting, personal brand, color palette, and Style ID™ to curate cohesive looks that photograph well. You’ll receive outfit ideas and guidance so you feel confident and visually aligned with your message.
Virtual Styling & Online Consultations
How does virtual styling work?
Virtual styling connects you with a stylist remotely to refine your wardrobe and build outfits that fit your lifestyle. Your stylist will meet with you over video to review key pieces, suggest new combinations, and identify helpful additions. You’ll also receive personalized recommendations you can reference afterward. Explore our virtual styling services to see what’s included.
What’s included in a virtual styling session?
A virtual styling session gives you personalized recommendations to help you get more out of your wardrobe. Your stylist will review key pieces, suggest new outfit combinations, and identify gaps based on your Style ID™, lifestyle, and goals. You’ll also receive wardrobe suggestions and shopping guidance to help you make smart, aligned additions to your closet.
How do I prepare for my virtual appointment?
Preparing for your virtual appointment helps your stylist make the most accurate recommendations. Before your session, gather key pieces you want feedback on, review your wardrobe goals, and make sure you’ve completed your Style Profile. Sharing photos of specific items, outfits, or fit challenges can also help your stylist tailor suggestions to your needs.
Do virtual clients get the same benefits as in-person sessions?
Yes, virtual clients receive the same personalized styling support and expert guidance as in-person sessions. Your stylist will help you review your wardrobe, identify gaps, and recommend new outfit combinations or pieces that align with your Style ID™. The virtual format simply offers added convenience, especially if you’re outside the Boston area.
Can I book virtual styling if I live outside Boston?
Yes, virtual styling is available anywhere, whether you’re nearby, across the country, or internationally. Your stylist will meet with you remotely to help refine your wardrobe, build outfits, and shop intentionally. You’ll receive the same personalized experience and Style ID™–based recommendations without needing to visit in person.
Contact & Next Steps
How can I contact Unfoldid?
You can email or text Unfoldid directly or reach out to stylist@unfoldid.com. You can also book an appointment online or contact us through our contact page.
Where are you located?
We work with clients in person in the Greater Boston area, which means we have clients as far north as New Hampshire and as far south as Duxbury, Massachusetts. For any location more than 30 miles from our studio, we charge a one-time $50 travel fee for the client.
If you are traveling or live further than 40 miles from our studio, we offer Virtual Styling.
Do you travel for styling sessions?
You can work with your Unfoldid Stylist in person or virtually—whatever fits your schedule and comfort level. In-person sessions can take place at your home, office, or our studio. We love working close to your closet when possible, but we also offer fully virtual services that deliver the same clarity and support, no matter where you are.
If you’re using our self-guided tools, your responses are still reviewed by a trained stylist to ensure personalized recommendations that match your Style ID™.
Wherever and however we meet, our goal is to make the process easy, approachable, and tailored to you.
How can I stay updated on new services?
You can subscribe to our email list.