Amanda
stylist
Amanda Sanford Smith is a celebrated fashion and style expert as well as a design consultant for Best of Boston's Marrero Events. Amanda is a well-respected fashion show designer and serves as a judge for many high-profile events pageants and fundraisers. She dresses some of Boston's top rated media personalities such as WRKO's Kim Carrigan and Lori Grande of WBZ news, as well as Candy O'Terry of Boston Women in Media and Entertainment.
Aricia
founder & master stylist
Aricia Symes is the author of The Style Formula: The Art and Science of What to Wear—an Amazon Best Seller and 2025 Global Book Award Silver Medalist. Featured as a style expert in CNN Underscored, WSJ Buy Side, and Real Simple, she is known for making style feel effortless, confidence-boosting, and completely personal.
With a double degree in International Business and Asian Studies from the University of Vermont and an MBA from New York University, Aricia has traveled the globe working in nearly every corner of fashion—from design and manufacturing in Asia to luxury accessories in Europe.
Today, she brings that experience home to Unfoldid, helping clients define their personal Style ID and dress with clarity and ease every day.
