Amanda
stylist
Amanda Sanford Smith is a celebrated fashion and style expert as well as a design consultant for Best of Boston's Marrero Events. Amanda is a well-respected fashion show designer and serves as a judge for many high-profile events pageants and fundraisers. She dresses some of Boston's top rated media personalities such as WRKO's Kim Carrigan and Lori Grande of WBZ news, as well as Candy O'Terry of Boston Women in Media and Entertainment.
Aricia
founder & master stylist
Aricia Symes is the author of The Style Formula: The Art and Science of What to Wear—an Amazon Best Seller and 2025 Global Book Award Silver Medalist. Featured as a style expert in CNN Underscored, WSJ Buy Side, and Real Simple, she is known for making style feel effortless, confidence-boosting, and completely personal.
With a double degree in International Business and Asian Studies from the University of Vermont and an MBA from New York University, Aricia has traveled the globe working in nearly every corner of fashion—from design and manufacturing in Asia to luxury accessories in Europe.
Today, she brings that experience home to Unfoldid, helping clients define their personal Style ID and dress with clarity and ease every day.
Corinne
Manager of Operations + Communications
Personal Stylist
Corinne brings a dynamic blend of organizational expertise, creative instinct, and brand sensibility to her role as Manager of Operations and Communications and Personal Stylist. With a background spanning executive support, communications, public relations, and event management, she helps shape and support the many moving pieces behind the brand’s digital content, styling initiatives, and PR efforts.
Her professional experience ranges from executive support roles in university settings to leading PR and event initiatives for an East Coast–based Bravolebrity. Combined with a master’s degree in Organizational Communications from Northeastern University, that background gives her a unique ability to pair big-picture brand thinking with thoughtful execution.
Corinne also brings a sharp eye for social media, visual storytelling, and style. She has an intuitive understanding of what feels current, cohesive, and visually compelling, and brings that sensibility to her creative and styling work through the lens of The Style Formula. Having lived in Boston, San Diego, and Charleston, she draws from both East and West Coast influences, with a personal style grounded in clean lines, comfort, and an androgynous edge-—an influence that naturally carries into her creative and styling work at Unfoldid.