We’re a personal styling, shopping, and wellness company that uses The Style Formula™ to take the guesswork out of getting dressed. Rooted in both art and science, our approach helps you understand what works for your unique body, lifestyle and preferences, so you can build a wardrobe that reflects you.

We work with all ages, gender identities, and style goals—because great style isn’t about following trends. It’s about feeling confident, comfortable, and true to yourself, every single day.