our work:
Is your wardrobe working for you?
Imagine opening your closet and reaching for something you know will work. No stress, no second-guessing—just clothes that feel right for your body, your lifestyle, and your personal style. With a few foundational pieces and a little strategy, building outfits can actually be simple.
Not sure if your closet has what you need?
Learn the science of getting dressed—with ease.
The Style Formula™ gives you a clear, confidence-building approach to creating outfits that work for your unique body, lifestyle, and personal preferences. By understanding your body’s architecture, ideal colors, and how to balance pieces with intention, you’ll finally know why something works (or doesn’t)—and how to repeat what makes you feel amazing. This isn’t about chasing trends or following rules. It’s about dressing in a way that feels like you, every single day.
How The Style Formula™ works:
Personal services designed just for you.
It’s a team effort.
Each member of our styling team is trained in the specific principles of The Style Formula™ to solve your personal wardrobe challenges. Each stylist brings their unique artistic style, and has the support of the team, to source you the best essentials, create memorable looks, and find those one-of-a-kind pieces you will keep in your wardrobe forever.
Solve your wardrobe challenges your way.
Choose what works best for your comfort and lifestyle:
Learn the Formula.
Style Yourself.
The Style Formula: The Art and Science of What to Wear, written by Unfoldid founder Aricia Symes, teaches you how to dress with clarity, confidence, and ease. Instead of following trends or guessing what works, you’ll discover a proven system for building a wardrobe that reflects your true self.
At the core of the book is your Style Identity—a personal blueprint that combines color, proportion, personality, and lifestyle. Aricia breaks it all down with practical tools and real-world insight, so you can finally feel in control of your style.
Whether you’re dressing for the everyday or something big, The Style Formula™ gives you the knowledge to style yourself—again and again.
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