There is a science to creating outfits you love —AND YOU CAN LEARN IT.
In The Style Formula, Aricia Symes, Unfoldid founder and Master Stylist, offers a refreshing alternative to fashion trends and “rules” with a system that actually works. Forget chasing what’s in style or wondering if you’re doing it right. This book puts you back in control—by showing you how to dress in a way that feels like you.
At the heart of the book is a simple but powerful concept: your Style Identity. Aricia walks you through the science behind what makes an outfit work—from personal color palettes to body architecture—so you can build a wardrobe that reflects who you are and how you want to show up in the world. Whether you’re getting dressed for everyday life or a major event, The Style Formula gives you a repeatable method to create outfits you love—without the stress.
Available for pre-order at all major retailers.
Beyond Body Types
One component of The Style Formula™ is your body architecture—a set of objective measurements that helps you understand how your body is proportioned. While traditional systems often rely on reductive labels like “pear” or “apple,” body architecture offers a more inclusive, judgment-free approach. By focusing on elements like structure, symmetry, and proportion, this method removes stereotypes and replaces them with clarity. It’s not about changing your body—it’s about understanding it. When you recognize the natural lines and balance of your frame, you gain the knowledge to dress with intention and confidence.
Discover Your Style ID with an Unfoldid Stylist
Our stylists are trained in The Style Formula™, a proven method that helps you discover your unique Style ID—the combination of your body architecture, coloring, and lifestyle needs. As you learn how design details like necklines, pant cuts, and skirt lengths affect your silhouette, you'll also uncover how color, texture, and print can highlight or soften specific features to create visual balance. Along the way, we identify your most flattering color palette and teach you how to make confident, informed choices about what works for you and why.
With your Style ID in hand, shopping becomes more focused, dressing becomes effortless, and outfit creation becomes second nature.
